Estimate your fee based on views, engagement, niche and deal conditions. Then manage contracts, invoices and payments in one place.
Indicative reference based on performance and commercial conditions. The final fee may vary depending on deliverables, usage rights, exclusivity and creative complexity.
Platform & audience
Recent video metrics
Enter your recent video data. Add at least 3 to get an estimate.
Views
Likes
Comments
Shares
ER
1
–
2
–
3
–
Deal conditions
Urgency (<72h)
Deal assumptions
Commercial extras
Ads usage
Add at least 3 videos with valid metrics to get a reliable estimate.
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We take the views from the videos you've entered and calculate the trimmed mean: we remove the video with the most views and the one with the least, and average the rest. This reduces the impact of one-off viral videos or content that didn't perform.
The Engagement Rate measures the relationship between interactions (likes, comments and shares) and total views. A high ER indicates an active audience, which increases the value of the content for brands.
Conservative is a defensive reference for brands with tight budgets or long-term contracts. Standard is the recommended market price. Premium reflects the ceiling of what you can ask for with full confidence.
When a brand uses your content as paid advertising (Meta Ads, TikTok Ads…), this generates additional value beyond organic reach. The surcharge depends on the agreed usage period.
No. It is an indicative reference based on your performance and deal conditions. The final fee depends on the deliverables, creative complexity, the relationship with the brand and the campaign context. Use it as a starting point in negotiations.
Bicru is the management platform for creators. From here you can receive and sign contracts, issue invoices, record payments and control your finances as a creator. All in one place, without bureaucracy.